To show there’s a gift for everyone – and a person for every gift – on eBay.
McCann had developed a creative platform for eBay called “There’s a person for every gift,” and were producing TVC and OOH executions for the brand campaign. They needed someone who could nail the social-first execution, so eBay called on Jack Nimble to take the platform and build on it in a social-first way.
We knew that with eBay’s great selection of products, one gift can be perfect for more than just one person. Taking that thought, we took inspiration from TikTok’s duet feature to create a series of split-screen videos that showed that there’s a gift for every person, whoever they are!