eBay eBay Villians

To show that with eBay, literally everyone’s a winner. Including supervillains.

We reached out to a lot of supervillians for this campaign. A lot. Thank God Kal Conquerer agreed to come on board, because Voldemort was next on next on out list. And we heard he’s a massic diva. As well as being fictional.

eBay’s brand campaign – Everyone’s a Winner – sees villains, who are notoriously known for losing, finally winning thanks to eBay’s great range and prices.

As eBay’s social content agency, we extended this idea into social with a bespoke series that saw the main villain from the TVCs starring in a series of unboxing videos.