Tourism Australia Come Live Our Philausophy
THE BRIEF
We were tasked with bringing M&C Saatchi’s ‘Come Live Our Philausophy’ platform for Tourism Australia to life for social media.
OUR APPROACH
Jack Nimble was lucky enough to travel around Australia to document tourism operators’ approach to life, and how international travellers can experience it in their part of the country.
We learned and saw a lot on our travels. Some of the best advice we received was that we’d never regret a surf, and everyone was like the average Aussie and chilled out a bit, we all would be a lot happier (mate). But the absolute best lesson that we learned, and hopefully potential international travellers did as well, there’s nothing like Australia. Also, there was a kangaroo named Ralph, which was awesome.
Approach
Objectives
- To create a scalable paid search build encompassing the vast number of onsite products
- Increase return on ad spend
- Implementation of omni-channel conversion tracking
Strategy
- Reach all in-market users with highly relevant, dynamic ads
- Tailored conversion tracking solution for greater transparency
- Increase proportion of new users through non-brand traffic
- Improved visibility through early adoption and testing of ad products
Outcomes
- Creation of Bing Lee’s first successful omni-channel online tracking solution, using their existing technology, and with no development costs
- 3-digit increase in ad spend YoY
- 24% improvement in CPS YoY
WE INCREASED
400%+
ad spend
WHILE DELIVERING
24%
improvement in ROI
CREATING BING LEE'S
1st
omni-channel tracking solution